During January and February, participating businesses on Main Street in North East will decorate their storefronts with “winter themed” trees and snowflakes in the color scheme of silver, white, purple, and blue (or a combination, thereof, no red!). This will ensure that it will look wintery, not Christmassy.

https://www.northeastchamber.org/event/winter-trees-snowflakes-contest-on-main-street/